Kolkata, October 10, 2014 (Washington Bangla Radio): In yet another first, Tata Sky, the leading DTH player announced the launch of Actve Javed Akhtar service in partnership with Javed Akhtar, one of the finest lyricists of India. This innovative service gives Tata Sky subscribers an opportunity to experience the rich and classic poetic culture with an unconventional and modern approach.In yet another first, Tata Sky, the leading DTH player today at a literature rendezvous announced the launch of Actve Javed Akhtar service in partnership with Javed Akhtar, one of the finest lyricists of India. This innovative service gives Tata Sky subscribers an opportunity to experience the rich and classic poetic culture with an unconventional and modern approach
At the event, an in-conversation video with Javed Akhtar described the true essence of some of the most beautifully penned shayaris and dohas of yesteryear, reminding us of its relevance and definition in context to our lives today. This was followed by shayaris and dohas sung by contemporary artist (June Banerjee) gave a glimpse of what the interactive platform; Actve Javed Akhtar will have in store for its subscribers.
June Banerjee at the launch of Tata Sky Active Javed Akhtar.
Apart from the video format, the interactive service will also allow viewers to learn meaning of various Urdu & Sanskrit words used in the Dohas and Shayari with the help of the built-in On-demand option. Thus aiding subscribers in comprehension & enhancing vocabulary.
On the launch of the interactive service, Vikram Mehra, Chief Commercial Officer, Tata Sky said: “Actve Javed Akhtar will enable our audience to relive and learn from the eons of classic Indian poetry with a contemporary touch. We hence associated with Javed Akhtar, who will walk us through centuries of soulful shayaris and dohas.”
Tata Sky prides in being the preferred DTH player with a list of popular interactive services as part of their offerings. Actve Javed Akhtar will be another innovative feather in the cap of Tata Sky.
About his association,Javed Akhtar said in a recorded message “I am pleased to collaborate with Tata Sky in their endeavor to bring back the essence of our literature. This is a project which is very close to my heart as it resonates my love for the subject. The service revolves around the golden shayaris and dohas of Galib, Mir, Kabeer, Rahim and many more, which will continue to appeal to the people regardless of the constant changes that take place in today’ world.”